Pay-as-you-go sales coaching for business owners who do their own selling. Bring a stalled deal, a quiet proposal or a price objection – leave with a plan you can act on this week.

Answer 3 quick questions and we'll point you to the right session.
You leave with: A plan for your live problem or must-win deal
You leave with: A new way of thinking about selling and one action for this week
You leave with: An ideal client profile and a list of matching prospects
You leave with: A value statement in terms your client cares about
You leave with: A 30-day prospecting plan
You leave with: Five qualifying questions and your walk-away rules
You leave with: Answers to your top three objections, including price
You leave with: Your closing questions and what to do after they say yes
You leave with: A follow-up routine that covers nurture, reviews and referrals
How a 1:1 works
Pick a slot and answer five short questions about your situation. That's all the prep you need.
We diagnose the problem together, build a plan, and role-play it if that's useful.
Within one working day you get a written plan you can act on this week. You keep it.
Prices
AED 2,750 at the single-session price
Founding price for the first 10 buyers only
Meet your coach
I've been selling since 1984 – from my first sales job to leading enterprise deals worth tens of millions of dollars for EMC and Dell, in the UK and across the Middle East and Africa. Since 2020 I've trained and coached sales teams for The Academy for Sales Excellence.
Now I work with business owners in Dubai who do their own selling. The deals are smaller, but the problems are the same: a proposal that's gone quiet, a price objection, a pipeline that's run dry.
Most owners don't need to be taught to sell. They need someone to look at the deal in front of them and tell them straight what to do next. That's what these sessions are for.

In their words
“I attended the SBC Sales Accelerator session Alan delivered, and it was time well spent. It was practical, sequenced, and aimed at something you can repeat on Monday morning rather than something that depends on charm or a good week. Alan understands the mechanics underneath the feast and famine cycle, and he explains them in terms a business owner can act on without needing a sales background. I came away with things to fix in our own approach, which is the honest test of a workshop.”
Jeff Ross
Founder, NexusPoint Project Management
“It was practical, simple, and full of strategies we could apply back in our business. We got some great ideas from today's workshop that I'm looking forward to taking back into my workplace and sharing with my team.”
Gautam Ganglani
CEO, Right Selection
FAQ
Bring the details of one live problem — a stalled deal, a quiet proposal, an objection you keep hearing. The more specific, the more useful the 45 minutes. You'll answer five short questions when you book.
Yes, with at least 24 hours' notice. With less notice, or if you don't attend, the session counts as used.
After purchase you get a private booking link in your welcome email. Use it to book any five sessions — any mix of Sales Clinics and topics — within three months.
No. Coaching puts you in a stronger position, but results depend on factors outside anyone's control. See our terms and conditions for the full picture.
No. These sessions are for owners and founders of small service businesses who do their own selling. If you run a sales team, the Sales Accelerator workshop is a better fit.
Zoom. All times are in Dubai time.
Book a 1:1 and bring it. Or save with the Founding 5-pack.